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Experience the Swiss Chocolate Adventure at the Swiss Museum of Transport

The Swiss Chocolate Adventure, an exciting multimedia experience for all senses:

Chocolate lovers can now experience a unique adventure at the Lucerne Swiss Museum of Transport. The museum recently joined forces with the Lindt Chocolate Competence Foundation to open the Swiss Chocolate Adventure.

Ernst Tanner,  left, President, of Lindt Chocolate Competence Foundation, Franz Steinegger, middle, President Chairman of the Swiss Museum, Martin Buetikofer, rechts, Director of the Swiss Transport Museum open the Swiss Chocolate(PHOTOPRESS/Alexandra Wey)

Ernst Tanner, left, President, of Lindt Chocolate Competence Foundation, Franz Steinegger, middle, President Chairman of the Swiss Museum, Martin Buetikofer, rechts, Director of the Swiss Transport Museum open the Swiss Chocolate(PHOTOPRESS/Alexandra Wey)

On board a wagon, the visitors voyage lasts 25 minutes and teaches a multitude of things about the chocolate world from the discovery, the cultivation and harvest of the cocoa beans to the transport and sale of the chocolate pralines.

The visitors come to the opening of the Swiss Chocolate Adventure at the Swiss Transport Museum - copyright Photopress-Alexandra Wey

The visitors come to the opening of the Swiss Chocolate Adventure at the Swiss Transport Museum – copyright Photopress-Alexandra Wey

They learn about the chocolate pioneers, like François-Louis Cailler, Philippe Suchard, Daniel Peter, Rodolphe Lindt and Rudolf Sprüngli but also about the professionals in the industry like a cocoa administrator in Ghana, a buyer in Switzerland,or maître chocolatier. At the end of the voyage the visitors can see how the chocolate pralines are made and of course taste some of them.

Swiss Chocolate Adventure at the Swiss Transport Museum in Lucerne (PHOTOPRESS/Sigi Tischler)

Swiss Chocolate Adventure at the Swiss Transport Museum in Lucerne (PHOTOPRESS/Sigi Tischler)

At the opening the president of the Lindt Chocolate Competence Foundation, Ernst Tanner,  explained why this partnership is important to him. He said that “Switzerland’s chocolate industry plays a key role in the national and international perception of Swissness. In order to develop and communicate the good name of Swiss chocolate, as well as the knowledge and skills in relation to the provenance of the raw materials and the manufacture of the product, the Foundation plays an active role in securing the long-term viability of Switzerland as a centre of chocolate excellence.”

Martin Buetikofer, Director of the Swiss Transport Museum, Franz Steinegger, Ernst Tanner, President of Lindt Chocolate Competence Foundation and Stefan Bruderer, Maitre Chocolatier, - left to right- Swiss Chocolate Adventure Photopress/Alexandra Wey)

Martin Buetikofer, Director of the Swiss Transport Museum, Franz Steinegger, Ernst Tanner, President of Lindt Chocolate Competence Foundation and Stefan Bruderer, Maitre Chocolatier, – left to right- Swiss Chocolate Adventure Photopress/Alexandra Wey)

The director of the Museum, Martin Bütikofer, talked about a strategic partnership and “supports the Museum’s desire to focus more strongly on the transportation of goods and thus illustrate the significance of transport. It also helps us address tourist audiences with a typical Swiss product,” he told the press.

The Swiss Chocolate Adventure can be translated into French, Italian, English, Spanish and Mandarin and covers an area of 700 m2.

For more info visit the Swiss Transport museum website. The museum is located on the Lidostrasse 5 in Lucerne.

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