Career & Entrepreneurship
Five mistakes you are likely to make as an expat, while searching for a job
Volunteer activities are excellent means of trying out yourself, of experimenting in new areas that you don’t necessarily feel confident in. You might end up …
Swiss Kombucha Company: flavourful, refreshing and healthy drinks
If you are looking for a refreshing and healthy alternative to fizzy drinks, you should check out Swiss Kombucha Company’s line of kombucha infused with …
Simply Zoë: finding a new direction after breast cancer
Zoë Zenklusen Payne is a dual British/Swiss national who moved to Geneva from the UK in 1998. She founded Simply Zoë, an online boutique selling beautiful …
3 Stress Management hacks for female entrepreneurs
The reality is that when we focus on our business, on others (like family), we tend to leave ourselves last in the list of priorities. As we must water our …
Recruiting tips to attract and retain talent: How to get inside the Millennial mindset
Recruiting is no longer a transactional process. Twenty years ago, hiring managers could just place an ad in a newspaper and receive several applications. …
How To Get A Fabulous DESIGNER on A Budget You Like – A guidebook from a design expert
Are you an established business, or a start-up? Either way at some point you already have or will require the services of a professional designer. This is …
Why marketing for women needs a reality check
n the world BC (Before Crisis), we were witnessing the liberation of women from the self/ society/male imposed limitations. The MeToo movement created an …
A Woman´s way to entrepreneurship: how a dream can become reality
Born in a family of two entrepreneurs in the former USSR in 1989, Kristina has always been an hyperactive child. She had an happy childhood until at the age …
Dealing with the emotions of the job search
As a Career Coach, I spend a lot of time helping my clients manage the job search. First, we conduct a needs analysis, creating a profile of their target role …
Fashion as a personal brand building tool
When you build a brand, you start by creating the so called “Brand Framework” which establishes the brand positioning – everything the brand stands for. …