Career & Entrepreneurship
The About Me Page 101 – how to revamp your existing one – Andrea Cristancho
Did you know that the About Me page on your website is your second most visited page? Right. When was the last time you revisited, updated, and perhaps added some love to it last? If you haven’t in a while, let’s talk about why this is important to do it now, shall we?
Photo by Austin Distel on Unsplash
Your business, as a Female Entrepreneur, is indeed about you, about the solutions you bring to help your clients solve specific problems. However, when you write your About page, most of the time at the beginning of your business, you don’t know what to say or omit, what’s relevant and what’s not. The main point of this page is to help you build the Know.Like.Trust factor crucial in the online business space these days.
So without further due, here’s tip #1: write it for your ideal client, not for the masses. Why? I bet you also have a rather long About Me page (because you come with a couple of years of experience) so think about it, those who stick around and read the whole page are genuinely interested in what you do, then make it worth their time and honor their visit by showing the angle of you that will most interest them, not the full manuscript.
Photo by Chen Mizrach on Unsplash
Tip #2, the About Me page is not your professional Bio, that document lives somewhere else, perhaps in your Resume but not here. What I mean is, try to write your About Me page as if you’re sharing your life story with main highlights along the way with a bestie, that’s it! Aim to reflect your real voice in your words, less robotic and more human is the goal.
Tip#3, include an invitation at the end of it, a Call to Action. Why? Knowing this is prime real estate on your website, why not leave an invitation to reach out and connect with you further. Some ideas to consider might be: download a freebie, book a call, read more about my programs, social media handlers, etc. The point being, when leaving this space empty at the end of the read is like ending a conversation without a closing note at the end. Of course, not all readers will take you up on that offer, but those who do will appreciate your effort, and this is how you’d like to treat your guests, right?
Photo by NordWood Themes on Unsplash
Last but not least, the About Me page can be extended to the header & bio of your LinkedIn, Instagram, and Facebook too! And, once you write it on your website you can shorten the version to fit within each platform.
Now, I’m sure you’re asking, why is this important? Let me ask you, when you meet someone new these days, offline or online, what the first thing you do after you meet? You take out your phone and google them. Why? To validate their legitimacy and perhaps to know how else you can stay in touch. So, if you’re doing that on others chances are they will be doing the same. I’d suggest you welcome them in cyberspace as you would in your living room, demonstrating your unique style.
Photo by Jennifer Bonauer on Unsplash
Before we part away, here’s my About Me page, check it out and let me know if these tips were of value in the comments below. To your success!
About the Author:
Andrea is a health and wellness advocate, a holistic business coach and has been an entrepreneur, international networker, strategist and business developer throughout her professional career. She helps women entrepreneurs design their own balance with a business that reflects their uniqueness through her coaching business, Andrea Cristancho Int.
