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Career & Entrepreneurship

“The Choice is Yours” – Overview of Social Networks – FACEBOOK

Our daily life is closely connected with social networks. But let’s admit – it is simply impossible to use them all. We have to choose those, which suit our needs. In this new column we will take a close look at social networks and help you to decide which one to prefer.

Image par Gerd Altmann de Pixabay

 General information

Facebook is one of the most popular social networks, and it is also one of “online centenarians”. Registration on Facebook always was and remains free. The network allows to post photos and videos, communicate with people, play games, join groups, read the news, subscribe to interesting pages and much more.

Main site address: www.facebook.com

Mobile version address: m.facebook.com

Today Facebook has over 2.5 billion registered users from all over the world.

 

History

Facebook was founded on February 4, 2004 by American student Mark Zuckerberg and his roommates while they were studying at Harvard University. The site was originally called Thefacebook and only Harvard students could use it. Then the platform got opened to students from other universities. Since September 2006 Facebook has become available to all Internet users over the age of 13.

 

Facebook is good for:

Image par Simon Steinberger de Pixabay

– People who want to find friends with the same interests.

– Emigrants who want to keep in touch with their relatives.

– Bloggers and aspiring writers.

– Those who want to find a convenient platform for correspondence and communication.

 

Facebook is not good for:

– People who are focused mainly on visual content.

– Children and elderly people (Facebook’s interface is a bit tricky, and sometimes it may look puzzling for an inexperienced user).

– Individuals who are not ready to share the personal data.

 

Statistics

Image par Gerd Altmann de Pixabay

  • Facebook is the third most popular site in the world, remaining next only to Google and YouTube. According to the numerous researches, women use Facebook more than men.
  • .About 350 million photos are being uploaded to Facebook every day. Up till now the users posted around 250 billion photos
  • India has the most Facebook users in the world – 270 million. The second place belongs to the USA with over 190 million. Indonesia and the Philippines are the countries with the biggest growth in Facebook user accounts.
  • Facebook has over 140 languages to choose from. Only half of users speak English. Other accounts are set in different languages.
  • Up to 98%of users access Facebook via mobile.
  • 88%of Facebook accounts were created by people who wanted to stay in touch with friends and family.
  • The average daily time people spend on Facebook is 58 minutes.

 Interesting facts

Image par Gerd Altmann de Pixabay

  • Facebook has about 300 Petabytes of data on their data centres (1 Petabyte equals to 1 million Gigabytes).
  • There are about 30 Million dead people on Facebook
  • When Facebook is down, it loses 30,000 USD per minute. Being offline for over 19 minutes back in 2014 it lost about 429,000 USD.
  • The value of the company is increasing every year. It is reported that back in 2010 Facebook was worth 42 billion. Today it is worth over 600 billion USD.
  • About 4080 photos are being uploaded on Facebook every second. On average, 1 million friend requests are sent per minute. About 100 million hours of videos are being watched every day. Till now, the ‘Like’ reaction has been given over 15 trillion times.
  • The most liked page on Facebook is its own one. It is followed by the page of  The 3rd on the list is the footballer Cristiano Ronaldo.
  • The reason why Facebook uses blue as a primary colour is because Mark Zuckerberg can see it. The founder of Facebook is a red-green colour-blind.

Facebook in Switzerland

Aescher Gasthaus – the oldest mountain inn in Switzerland – credit Veronique Gray

According to quarterly data, at the end of June 2020 the number of Facebook users in Switzerland reached 3.55 million. These are much higher figures than in the previous year. However, the social network has lost part of its younger audience. In the 55 to 69 age group, about 57% of Swiss use Facebook.

 Conclusions

Image par William Iven de Pixabay

Some people cannot imagine their life without Facebook, whilst others accuse it of illegal distribution of personal data, unfair censorship and online addictions. But, no matter what, it has become an important part of mass culture. Each person decides how much time to spend online, how to behave and what to post. When used smartly, Facebook can make life easier, connect you with right people and help to promote your business.

About the author:

Julia Peters – also known as @_antimodel_ – is a writer, blogger, social activist and charity events organizer. She is cooperating with influencers in Switzerland and abroad. Julia teaches how to develop business and private Instagram pages at numerous online webinars. Visit Julia’s page https://www.instagram.com/_antimodel_

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