Career & Entrepreneurship
The choice is yours – Overview of Social Networks – LinkedIn
We continue our overview of social networks. Today in the spotlight is LinkedIn, which reigns as the world’s largest professional online platform.
General information
LinkedIn is business and employment-oriented online service that operates via websites and mobile apps. Over the years it developed into a very popular social network, and it still remains one of the most reputable platforms for companies and private entrepreneurs.
Registration on LinkedIn is free of charge, but there are some additional features, which you can access by upgrading your account for a fee. LinkedIn allows both workers and employers to create profiles and “connect” with each other for communication.
Main site address:
LinkedIn currently has over 700 million registered members in 150 countries.
Image par David Bruyland de Pixabay
History
LinkedIn was founded on December 28, 2002 in Mountain View, California by Reid Hoffman and team members from PayPal and Socialnet.com. In August 2004 LinkedIn expanded to 1 million users, and in March 2006 it reached profitability. In February 2008 a mobile version of the site was launched.
Most of the company’s revenue comes from selling access to information about its members to recruiters and sales professionals. Since December 2016 LinkedIn belongs to Microsoft.
LinkedIn is good for:
– People who want to grow their networking base.
– Professionals in search for career opportunities.
– Self-employed persons and freelancers.
– Head-hunters looking for rare talents.
Photo by inlytics • LinkedIn Analytics Tool
LinkedIn is not good for:
– People who are interested in small talks and non-professional communication.
– Children, teenagers and elderly people.
– Individuals who use social networks for latest news and entertainment.
Statistics
– About 43% of LinkedIn users are women, while 57% are men.
– 30 million companies from all over the world are on LinkedIn.
– At least 39% of users pay for LinkedIn Premium.
– The median number of LinkedIn connections is between 500 and 999.
– Users spend an average of 17 minutes on LinkedIn per month.
– LinkedIn operates in 24 languages.
– A LinkedIn ad can reach 12% of the world’s population over the age of 13.
– The majority of LinkedIn users (61%) are 25-34 years old.
– About 57% of LinkedIn traffic originates from mobile devices.
Photo by inlytics • LinkedIn Analytics Tool
Interesting facts
– The average LinkedIn salary is at $122,884 a year. Senior Software Engineers make the most with an average annual salary of $155,705. Relationship Managers make the least and get about $81,969 per year.
– 90% of recruiters use LinkedIn on a regular basis.
– Words to avoid on your LinkedIn profile are: “motivated,” “creative,” and “passionate.”
– The best time to post on LinkedIn is every Thursday.
– Recruiters are 33 times more likely to contact members with 5 or more listed skills.
– LinkedIn is most popular among college students.
– Over 122 million users have secured interviews through LinkedIn.
– About 44% of LinkedIn users make $75,000 annually.
– LinkedIn users can connect directly with up to 30,000 people on the platform.
– Users tend to engage with co-workers 60% more than with other connections.
– Only about 3 million LinkedIn users share content on a weekly basis.
– “How-to” and list posts with 40-49-character titles perform best on LinkedIn.
– Having a LinkedIn profile picture can get a user up to 21 times more profile views.
– Around 28% of marketers consider LinkedIn video as the most effective platforms for marketing.
– Some recruiters view the lack of a LinkedIn profile as a “red flag.”
Image par mohamed Hassan de Pixabay
LinkedIn in Switzerland
There are currently over 2 900 000 LinkedIn profiles in Switzerland, which accounted for 1/3 of its entire population. People aged 25 to 34 form the largest user group.
Conclusions
LinkedIn is not a social network for everyone. It doesn’t entertain users and serves some very specific, professional purposes. Still LinkedIn has an immense success and definitely holds its ground. It is likely to exist for many more years to come – no matter what the actual online trends will be.
About the author:
Julia Peters, also known as @_antimodel_ is a writer, blogger, social activist and charity events organizer. She is cooperating with influencers in Switzerland and abroad. Julia teaches how to develop business and private Instagram pages at numerous online webinars. Visit Julia’s page https://www.instagram.com/_antimodel_
