Mode Suisse was back in Zurich this weekend hosting two private fashion shows at the Schiffbau.
Twenty Swiss designers had the opportunity to show their upcoming autumn & winter collections to fashion lovers, people in the fashion business and to the media. Before, in between and after the shows it was possible to mingle, talk to the designers, drink some Champagne, see the outfits, try them and buy some of them. Designers such as Kazu and Little Black Dress (Joanna Skoczylas and Eliane Diethelm) were quite busy backstage during the break.
During the first fashion show at 7:30 p.m. Stefanie Biggel, Lela Scherrer, Marc Stone, Little Black Dress, Ginny Litscher, Head Geneva, Kazu, Berenik, Ida Gut and Ikou Tchüss showed their collections followed at 10:00 p.m. by Perret Schaad, En Soie, Asandri, Toujours Toi* Family Affairs, Sandro Marzo, Javier Reyes, Mademoiselle L, Laend Phuengkit with Baies d’Erelle, Julian Zigerli and Portenierroth.
While most collections were womenswear, some designers such as Marc Stone, Julian Zigerli and Sandro Marzo presented fashion for men. The three designers were much appreciated by the crowd especially J. Zigerli, who started his label in 2010 and won the “Federal Design Prize Switzerland” last year. He likes making classy but also sporty clothings. His autumn/winter 2013/14 will be colorful and with some brown. Sandro Marzo, relatively new to the fashion business, presented a collection influenced by religious outfits.
The collection of young designer,Stéfanie Biggel, who is based in Zurich, had relaxed and elegant garments. Little Black Dress showed colorful and tight-fitting outfits, shorts dresses with many low back and low necked cuts, but also some black and white dresses. All models walked with a vizier except the model ending the show. She wore a long cape. LBD usually starts its shows with a model wearing a red cape.
HEAD (Haute Ecole Art & Design) in Geneva showed once more outfits with much originality. Six students such as Anais Pierquet and Lucille Mosimann came to Zurich to present their first collection. Anais showed Vivamost the 4kg silicone jacket she made. The students, who received their grades in January, are in their last year and presented this collection to obtain their diploma. The crowd loved their work. One model walked swinging a globe in her hand while another wore a pirate’s eye patch.
Ginny Litscher, who is known for her shawls and and scarves was there. The Swiss designer has worked with Alexander MC Queen and Vivienne Westwood and launched in 2011 a brand of scarves called “Ginny”: They are hand-drawn and made of silk. Her collection for the fall had again many animal prints, short dresses and interesting flashy shoes.
There will be leather outfits, many sockings in orange, pink and deep blue, but also some black and white by Lela Scherrer. The designer, who won the International Fashion Award “Crespi Trophy” in Milan in 2000, has her atelier in Belgium since 2002.
The Swiss/Japanese designer, Kazu Huggler, who worked with Vivienne Westwood, has been featured in many fashion magazines and newspapers. Last year she celebrated her 10th year anniversary. At Mode Suisse she presented her collection Ahita -“tomorrow”. The collection was elegant, perfect for business. It had a beautiful pink blouse with bird prints, some orange flowery designs and some with Hindu motifs.
Vivamost particularly loved the collection of Johanna Perret and Tutia Schaad, young designers based in Berlin. Johanna is half French/half German and Tutia is half Swiss/ half German with Asian origins. Tutia, who studied at HEAD in Geneva, met with Johanna in Berlin at the Weissensee School of Art.
They showed their first collection in Berlin at the Berlin Fashion Week in January 2010. In Zurich they came with an elegant, comfortable, sexy collection with lots of drapes, white, black but also brown outfits. It is perfect for the working woman, who will look fabulous with short boots or high heel boots.
Friendly designer Javier Reyes, with Mexican origins, showed an amazing collection with silky blouses, long dresses, women suits, all of this with an incredible line of shoes. Reyes featured the shoes of Maison des Talons, a new shoe label since 2010 from the two friends Bettina Bieler and Susanne Villiger. The two women make incredible shoes all hand-crafted in Italy.
The Swiss designer Laend Phuengkit, with Asian origins, came from Berlin to present his autumn & winter collection. Phuengkit knows Zurich well as he was born there. He presented a lovely colorful collection with many coats, jackets, pullovers and tight pants. Baies d’Erelle, who is a French/Swiss jewellery designer based in Lausanne, showed some of her new pieces with Phuengkit’s outfits.
Asandri made of Alexandra Pfister & Stefan Widmer presented a sophisticated collection with lots of fur accessories. You won’t be cold with Asandri’s line this upcoming winter!
Vivamost loved the boots, gloves, hats and the fur bag!
The reddish, green and mauve colors will make every woman look beautiful.
Of course En Soie did not miss Mode Suisse for the world. The fashion show was watched carefully from on the first row, Dieter Meier, the husband of the founder Monique Meier. En Soie with Anna Meier (daughter of the couple) and other designers, came to present its collection “Zurich-Los-Angeles”, just one month after En Soie opened a brand new store on the Sunset Boulevard in Los Angeles. This collection was influenced by the 1940 French Avant-Garde movement called Les Lettrism. En Soie is known for its beautiful silk scarves, which the former singer of Yello, Dieter Meier, designed in the 1990’s. Again En Soie’s collection received much applauses. All of the models were eating or blowing out bubble gums, giving them a cool look!
The last but not the least, there was one more designer one should not forget to mention, it is Ida Gut. The famous Swiss designer is known outside of Switzerland and has had her own label since 1996. She presented this weekend in Zurich a chic, comfortable and refined collection. It had beautiful mantels and pant suits. Who would not want to wear something made by Ida Gut!
Mode Suisse will be in Geneva on March 15th and back in Zurich in October for the Spring & Summer collections of 2014.
Geneva Pavillon Sicli – Route des Acacias 45 – Showroom opened from 3:00 p.m. to 11:30 p.m.