Culture
World premiere: Viva Frida Kahlo – Immersive Experience
The first museum for immersive art in Switzerland is opening with a world premiere: Viva Frida Kahlo –Immersive Experience. The preparations for this immersive enactment of the life and work of Frida Kahlo have been two years in the making. The exhibition will be unveiled on September 22nd at the new Lichthalle MAAG in Zurich. It will be the first time that the life and work of the iconic Mexican artist will be presented in an immersive format outside of Mexico.
LichthalleFrida Press Photo
Kahlo’s expressive paintings, with their accessible symbolism and colourful, exotic plants and animals, as well as her powerful self-portraits, are the perfect templates for an immersive presentation with
video projections and light and sound effects. Visitors will experience Frida Kahlo’s life and work on a
completely new level via panoramic projection.
“Viva Frida Kahlo – Immersive Experience” offers an insight into the tragic life of the Mexican artist and
her creations. Her pictures come to life in the projections, while a voice-over playing the role of Frida
Kahlo comments on the events and a specially composed soundtrack paints the presentation’s
acoustic background. The new Lichthalle MAAG uses high-performance projectors to project images
onto walls, columns, ceilings and floors up to 10 metres tall and 34 metres wide, making for a breathtaking 360° experience.
Viva Frida Kahlo – Immersive Experience
Date/venue: 22.09.2021–02.01.2022, Lichthalle MAAG, Zurich, Switzerland
More information: www.vivafridakahlo.com
