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Did you know? The Michelin Guide is turning 110

A successful adventure for the Michelin brothers

 The Green Guide or Guide Vert in French is unique and very well designed. There are some maps at the beginning with the sights easy to find due to the coloring and the coding of stars going from 1-3 stars (*interesting to ***highly recommended). The sights are listed in alphabetical order, which makes it convenient to go back to them at any time.

I also often consult the Red Guides to find a good restaurant before going on a trip.

Set of Michelin guides

 

First publication: August 1900

Who: Two brothers, André & Edouard Michelin, the founders of the French tire company

Why: To help drivers find their way during their travels

American soldiers, during WWII arrived in France with the guide. It was supposed to help the troops, who came to liberate France.

First guide outside of France: 1904 – Guide Michelin Belgium

Free guide: it was completely free for 20 years until 1920. The first publication was more like a brochure with maps.

Blue guide: Was blue before it became red in 1931.

Red & Green Guides: Red for restaurants & Green for destination guide books

Stars: Restaurant stars were born. * 1926, ** 1931, *** 1936

Michelin checks back with the restaurants every 18 months. The Red guide is the most recognized book for selecting a restaurant.

Regional Guides: came out in 1926

2005/2006: 1st publication of a guide outside Europe: New York Michelin Guide

2007: Magazine Etoile by Michelin Guide comes out

Which countries: all of Europe, some US and Asian cities

Number of publication: 100 times since 1900

Copies sold: 1 Million in the 20th century

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