Anniversaries
Did you know? The Michelin Guide is turning 110
A successful adventure for the Michelin brothers
The Green Guide or Guide Vert in French is unique and very well designed. There are some maps at the beginning with the sights easy to find due to the coloring and the coding of stars going from 1-3 stars (*interesting to ***highly recommended). The sights are listed in alphabetical order, which makes it convenient to go back to them at any time.
I also often consult the Red Guides to find a good restaurant before going on a trip.
Set of Michelin guides
First publication: August 1900
Who: Two brothers, André & Edouard Michelin, the founders of the French tire company
Why: To help drivers find their way during their travels
American soldiers, during WWII arrived in France with the guide. It was supposed to help the troops, who came to liberate France.
First guide outside of France: 1904 – Guide Michelin Belgium
Free guide: it was completely free for 20 years until 1920. The first publication was more like a brochure with maps.
Blue guide: Was blue before it became red in 1931.
Red & Green Guides: Red for restaurants & Green for destination guide books
Stars: Restaurant stars were born. * 1926, ** 1931, *** 1936
Michelin checks back with the restaurants every 18 months. The Red guide is the most recognized book for selecting a restaurant.
Regional Guides: came out in 1926
2005/2006: 1st publication of a guide outside Europe: New York Michelin Guide
2007: Magazine Etoile by Michelin Guide comes out
Which countries: all of Europe, some US and Asian cities
Number of publication: 100 times since 1900
Copies sold: 1 Million in the 20th century
