Culture
By children for children – and for a good cause. In the WOW Museum, children become virtual musicians and light artists – in cooperation with SMA Kids feat. Bligg’s new song “Scar”
Everyone can become a music star & light artist in the WOW Museum: To the new SMA Kids feat. Bligg song “Scar”, visitors can create their own light show in the mirror labyrinth on virtual instruments from October 8th. “Scar”, that’s the new SMA Kids feat.
credit photo Wow Museum
Bligg Song, which was created together with 150 children as part of the “SMA Kids by Generali” music promotion program. From October 5th, the piece will be available for download on the Generali Switzerland donation platform and on all popular music platforms. All proceeds go to a good cause and flow to “The Human Safety Net Switzerland Foundation”. They are invested in projects to promote early childhood education.
The WOW Museum will support the project from October 8th. “With an additional, innovative and interactive installation, we want to encourage donations for a great children’s project,” says museum director Vanessa Kammermann.
The song “Scar” tells honestly and genuinely what lies behind every successful project: A long and rocky road, a lot of perseverance and discipline and, above all, the core message of never being discouraged. The Kammermanns did not let themselves be deprived of their courage when they realized their dream of their own museum and at the beginning of the year after five years of hard work. “It is important to us to encourage young people in particular to pursue their dreams and make them come true,” says Vanessa Kammermann.
For the project, a concept was worked out together with the interaction design agency -naut, with which the visitors can prove themselves as light musicians directly with their own mobile phone. In line with SMA Kids feat. Bligg’s song “Scar”, musical instruments will be available on the mobile phone via QR code, with which you can then create your own light show in the mirror maze for the song and on your own mobile phone.
“I am delighted that the WOW-Museum is creating a special illusion for our music promotion project that turns the little visitors into musicians and light artists on their smartphones,” says Mike Fuhrmann, Chief Marketing, Customer & Communications Officer at Generali Switzerland.
Marc Gobeli, Managing Director of the Swiss Music Awards, is also looking forward to the unique and spectacular staging of the first SMA Kids by Generali song “Scar” in the WOW Museum: “With the interactive installation, we can encourage even more children to playfully deal with the topic of music and to become part of our music promotion project. ”
About “SMA Kids by Generali”
The music promotion program “SMA Kids by Generali”, launched by Generali Switzerland and the Swiss Music Awards, gives children easy access to music. As a musical mentor, Bligg wrote a song for the program that he rehearsed together with 150 children aged 6-12 at workshops in five Swiss cities. The song will be launched on October 5th and the proceeds will go to “The Human Safety Net Switzerland Foundation”, a foundation run by Generali Switzerland, which supports socially disadvantaged families in Switzerland.
credit photo Wow Museum
About the WOW Museum
The WOW Museum in Zurich is an extraordinary museum of a completely different kind for young and old. In twelve illusion rooms you can marvel, dream, immerse yourself in colours, sink into mirrors, disappear into patterns or linger in light and wonder about your own perception. Seldom has a museum been so much fun!
Since June of this year, couples, friends, families, students, retirees, school groups and companies can conquer the WOW Museum on three floors and a total of 380m2. You photograph yourself partly interactively in the twelve experience rooms, shoot creative pictures together, experience and try out the newly staged classic illusions as well as the newly invented illusion rooms. The senses are permanently deceived.
The WOW Museum offers the right change of perspective to step out of everyday life. Be it for team building events, workshops, coaching sessions, school class trips or Christmas parties. The topic of illusions offers a lot of illustration material for a wide variety of areas.
The visitor guidance is modern and up-to-date: it works very easily using your own mobile phone using a QR code. This means that visitors can try out, experiment and take pictures on their own.
Safety
Through contact tracing and regular cleaning of all “sensitive areas”, security is always guaranteed. All employees also wear a mask. Visitors are advised to wear a mask as well. For high-risk patients, the museum offers a personal visit by arrangement on Tuesdays when the museum is normally closed.
Opening hours
Wednesday to Monday, 10 a.m. to 8 p.m. Additionally Friday / Saturday until 11 p.m. to serve as a starting point. The opening times are adjusted at any time as required and can be found on the website.
Entrance fees
Adults CHF 23.-, trainees / IV CHF 19.-
Children up to 16 years, holders of the Kulturlegi / wheelchair users CHF 16.-, family ticket CHF 73.-
WOW Museum – Room for Illusions Werdmühlestrasse 10, 8001 Zurich www.wow-museum.ch
The latest information on the project can be found on Facebook or Instagram.
