Luxury and Fashion
Spreading a bit of sparkle… A closer look at the January birthstone By Liz Le Feuvre of Swiss Blue
In many cultures birthstones are a well established tradition whereby a gem is associated with a birth month. Each stone has a special meaning and it is …
Dare to wear Red – This powerful colour will brighten your darkest of days by Faye Hofmann
Festive, bold, energetic – there is no denying the versatility of red to breathe life into your style. Whether for work, celebration or just to pick up …
The secret to finding the perfect jeans – it’s in your genes
Struggling with the new jeans styles? Buying jeans can be a trial at the best of times, but just when you think you have found your Best-friend-forever pair, …
Image & style consultant Clifford Lilley talks about fashion during Covid-19
Clifford Lilley takes time to answer a few questions about the fashion business during the Covid-19 pandemic. What are the new shopping habits? Can we remain …
Love me, love me not – pale wash jeans – Who should wear them. How to wear them
Pale vintage jeans, a fashion blogger favourite! They’ve made it big and stores are awash with light blue denim in a variety of cuts and treatments inspired …
Fashion Photo shoot: following the footsteps of Adam Brody & Viktoria Toth
Did you ever wonder how a fashion photo shoot goes? How do fashion designers and models get ready? We had the opportunity to follow the Hungarian plus size …
“WOW is the one to aim for”
I’ve been to Wonderland. Nowadays the password is mostly “stay at home”, yet I took a magical journey and I didn’t even have to leave Zurich. I was …
Adam Brody – importance of consulting clients, fairness & sustainability
Vivamost met with fashion designer Adam Brody in his shop in Zurich a few days ago before his photo shoot with Viktoria Toth. We saw how the well-established …
Fashion as a personal brand building tool
When you build a brand, you start by creating the so called “Brand Framework” which establishes the brand positioning – everything the brand stands for. …
What the Fashion Industry ought to Change—and What It Means For Your Wardrobe
As the world goes through an unprecedented new phase of economic upheaval, a deeper analysis of materialism as the root cause of the extremes of wealth and …