Career & Entrepreneurship
INSTAGRAM IN 2020 BASIC FACTS
Each day Instagram is gaining a wider popularity. But is it really worth to be on this platform? Here are some basic facts which will help you to make your own judgement.
INSTAGRAM – GENERAL KNOWLEDGE
URL: https://www.instagram.com/
Created on the 6th of October, 2010
Original authors: Kevin Systrom, Mike Krieger
Headquarters: Menlo Park, CA, USA
Total number of monthly active users (May 2020): 1 billion+
Total number of daily active users (May 2020): 500 million+
Number of photos shared on Instagram (May 2020): 50 billion +
Number of photos and videos uploaded per day (May 2020): 100 million+
credit photo Julia Peters
INSTAGRAM – DEMOGRAPHICS
Around 52% of Instagram users are females and 48% are males.
Instagram’s users are equally 50% iPhone and 50% Android owners.
Six in ten online adults have Instagram accounts.
The largest age category on Instagram are users between 18 and 24 years.
72% of teenagers use Instagram; around 73% of them say Instagram is the best way for brands to reach them.
Latest studies show that Instagram users spend an average of 53 minutes per day on the platform.
The highest concentration of Instagram users (120 million+) is in the US.
credit photo Julia Peters
INTERESTING FACTS ABOUT INSTAGRAM
Instagram is currently the 5th most downloaded mobile app (TOP-4 are respectively ZOOM, TikTok, Facebook and WhatsApp).
The most followed person on Instagram is footballer Cristiano Ronaldo with over 220 million followers (May 2020).
Posts with tagged location get 79% more engagement.
Photos with faces get around 38% more Likes.
Posts with at least one hashtag on average get 12.6% more engagement.
Instagram users engage more on weekdays.
Most of Instagram captions and comments contain emojis.
The most popular Instagram hashtags are #love, #photooftheday, #instagood, #fashion, #beautiful, #happy, #cute and #tbt.
68% of people come to Instagram to interact with creators.
credit photo Julia Peters
INSTAGRAM FOR BUSINESS
Instagram’s potential advertising reach is 849.3 million users.
There are around 25 Million business profiles on Instagram.
Over 200 million users visit at least one business profile a day.
There are about 500,000 Instagram influencers.
Instagram is the most important social media channel for influencer marketing. In the US around 69% of marketers plan to spend most of their influencer budget on Instagram.
Nearly 70% of shopping enthusiasts discover products on Instagram.
Instagram brought in about $20 billion in advertising revenue in 2019.
Are you on Instagram yet?
About the author:
Julia Peters, also known as @_antimodel_ is a writer, blogger, social activist and charity events organizer. She is cooperating with influencers in Switzerland and abroad. Julia teaches how to develop business and private Instagram pages at numerous online webinars. Visit Julia’s page https://www.instagram.com/_antimodel_
